DUNKIN’

Fueling Expansion: How WRS Became Dunkin’s Sole POS Partner for UK-Wide Growth.

Overview

As the largest coffee and donuts brand in the United States, with over 13,200 restaurants across 40 global markets, DUNKIN’ has been actively expanding into the UK in recent years, including high-profile sites in London. WRS was appointed as the sole POS supplier to support this rollout, delivering a seamless customer experience in high-footfall locations.

The challenge

With stores located in high footfall locations, self-service kiosks are playing a vital role in enhancing and improving the customer journey. The core challenge was providing a reliable, scalable, and intuitive technology solution that could handle high-volume transactions while fitting into a new market's specific operational needs and supporting rapid growth.

Our solution

WRS installed kiosks, POS systems, and kitchen display screens (KDS) at all DUNKIN’ stores in the UK. The team also completed development, integration, and release of a custom ordering app across the UK estate, supporting both operational efficiency and customer convenience. The solution provides a unified platform that connects in-store and mobile ordering, ensuring a smooth and consistent experience for customers, whether they order from a self-service kiosk or their phone.

Resulting impact

Our partnership has delivered a streamlined ordering and payment experience, crucial for high-traffic stores. The implementation of self-service kiosks has significantly enhanced the customer journey, reducing wait times and giving customers more control over their orders. Internally, the new touchscreen KDS has improved kitchen operations, allowing staff to manage orders more efficiently. The full app integration for mobile ordering provides a new revenue stream and a convenient option for customers on the go. This scalable infrastructure is ready to support DUNKIN's ongoing UK expansion, ensuring future sites can be brought online quickly and efficiently.

Client Feedback

“WRS have been supportive and capable in providing a holistic and contemporary solution for the business – from loyalty schemes to managing finances.

“Ongoing support is also very beneficial and available to us when required.”

Spokesperson for DUNKIN

How We Helped

Back Office POS Software

Manage stock, pricing, reporting, and more with Stockade: the cloud-based POS software built to simplify your hospitality back office.

POS Data and Analytics

Make smarter decisions with live POS data and reporting. Track sales, staff, and performance across your venues with real-time analytics.

Kitchen Display Systems

Replace paper tickets with a real-time kitchen display. Improve order accuracy, reduce prep errors, and streamline kitchen operations with WRS KDS.

Loyalty System

Reward your regulars and boost repeat visits with a fully integrated POS loyalty system that works across tills, kiosks, and mobile orders.

Hospitality Payment Solutions

Fast, secure, and flexible payment solutions that integrate seamlessly with your POS. Choose the provider that works best for your business.

Self-Service Kiosks

Give your customers a faster, easier way to order. Our self-service kiosks are built for busy environments, with smart upselling, flexible layouts, and real-time menu updates.

Till Systems

Durable, high-performance till systems with touchscreen control and flexible layouts. Ideal for busy venues that need reliable, integrated POS solutions.

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Burger Boi

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