Cycling for Change: Costa’s Ride Across Wales Raises Funds for Coffee-Growing Communities

Cycling for Change: Costa’s Ride Across Wales Raises Funds for Coffee-Growing Communities

185 miles. 14,500 feet of climbs. One goal: to change lives.

This year’s Costa Foundation bike ride saw team members from across the Costa network take on a formidable challenge – cycling from Llandudno in North Wales all the way to the southern coast. It was a journey powered by grit, teamwork, and a shared commitment to making a real difference in coffee-growing communities around the world.

WRS was proud to be one of the sponsors supporting this incredible effort.

Miles That Matter

The Costa Foundation exists to improve the lives of children in coffee-growing regions by building schools, supporting education, and creating opportunities that wouldn’t otherwise exist. Every mile pedalled on this ride helped raise vital funds to support that mission – turning physical effort into tangible impact.

From the first push off the North Wales coast to the final climb in the south, the Costa team showed what real support looks like. Franchise partners, suppliers, and sponsors came together to back the riders, proving that when businesses collaborate with purpose, the results go far beyond the finish line.

“We couldn’t have done it without the generosity and encouragement of our partners,” said a Costa spokesperson. “This ride is a reflection of the spirit that runs through the Costa family – one of dedication, unity, and a drive to do good,” they added.

Backing Purpose-Driven Partnerships

At WRS, we believe in scalable solutions and future-ready partnerships. Supporting the Costa Foundation aligns with our values: creating systems that work and backing causes that matter. Whether it’s through technology, service, or sponsorship, we’re committed to helping our partners make a meaningful impact.

Here’s to the Costa team, the Costa Foundation, and everyone who helped make this ride happen!