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Sim Trava

Simon Vardy, owner of 28 Costa Coffee franchise & Pita Pits stores across Greater Manchester and Cheshire, has selected WRS Systems implementation of Aures hardware with Datasym POS software, as its electronic point-of-sale (EPOS) system for improved customer service and management efficiencies. Over The last 5 years Sim Trava and Wrs have worked very closely to send all points of running a successful franchise is meet 7 days a week.

WRS and Datasym worked closely with Costa Coffee’s Franchise Association to design a tailored solution to meet the needs of the franchisees businesses, but also one which would be approved by Costa themselves, which is developing at a fast rate.

Commenting on the reason for the selection, Simon said,

I was impressed by the flexibility of the system and the fact that it could be tailored for small to medium sized businesses. WRS were able to demonstrate a system that could meet all my needs, providing live data, whilst being low-cost and easy to use.

The robust, reliable and spill-proof design of the Aures hardware is ideal for a café operating environment, and, with its stylish aesthetics, ‘picture frame’ POS and small footprint the terminal fits very well into the stylish counter space.

The Pita Pit store have been supplied with red Sango’s which match the décor nicely, it just give that extra bit of class.

With the solution installed by WRS Systems, Simon now has remote access to live data enabling him to remotely monitor the performance of any of the nine sites. Fingerprint ‘sign-on’ at the Aures POS terminals ensures staff can not sign on using another staff members card, whilst CCTV cameras means that Simon can easily monitor transactions at the till.

Datasym’s back-office “Stockade” software provides full stock control, resulting in greater stock reliability, accuracy and operational efficiencies. For example Yield Reports are used to identify whether the correct level of stock is being ordered.

A full suite of management reports allows top level reporting as well as detailed analysis of sales facilitating frequency and trend analysis. Quick and easy reporting enables monitoring of the sales, by store, by product, by cashier, even by till, if required – information which store managers can use for staff planning in busy periods. Such information has proved invaluable, for example the Cheadle store identified a particularly busy period and changed staff shifts to an hour earlier which, due to quicker customer throughput, significantly increased sales. Cashier Reports monitor staff attendance times to ensure stores are opened on time.

Financial reporting has also been greatly enhanced: an automated tax analysis has replaced the previous manual system – saving a great deal of time and effort, whilst the banking reconciliation has been greatly improved.

With the Aures tills now linked to the EFT terminals that are supplied by World Pay, transaction times have been greatly reduced, resulting in quicker customer service and a reduction in input errors. Commenting on this aspect Simon Vardy said, “We aim to serve customers as quickly and professionally as possible. Before the new solution our maximum sales in one hour was £350 in 40 transactions. Since the Installion of the Aures / Datasym solution by WRS Systems has been installed we have increased this to £450 in 60 transactions”.

The Aures tills with the bright screen touch and intuitive customised layouts make it easy for staff to use, making staff training easy. Staff Managers are also impressed with the reliability of the Aures tills.

Speaking about the overall solution, Simon Vardy said:

I am very impressed with the EPOS solution and the service and support supplied by WRS Systems. They have provided us with a low-cost tailored system that has enabled us to improve business efficiencies and speeded up the transaction at the till, allowing us to serve customers faster and increase turnover.

I would happily recommend the WRS System’s solution to prospective franchisees.

Jim Smith, Operation manager from Sim trava Quoted

The service level I have always found to be very high , but it goes beyond that for me what’s even better is the personal ownership Chris and David take in supporting our requests , their accessibility and the flexibility to support requests differentiates them from other suppliers, and is a genuine pleasure to deal with them .

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